A walk in the park.
A walk in the park.
In a park where whispers of nature bloom, Three souls embarked on an adventurous spree, With spectacles perched upon noses, they loom, To explore the unknown, to set their hearts free.
“Reimagine eyewear: Unveiling contemporary designs amidst a modern garden, embarking on an unexpected, explorative, and abstract journey.”
A walk in the park.
Tags: Eyewear Design, Creative Direction, Production
Tags: Eyewear Design, Creative Direction, Production
A/W Campaign Concept
The carefully curated eyewear collection spanned a spectrum of materials, from the understated elegance of matte-finished acetate to the cutting-edge allure of thin steel frames. Each pair of spectacles took on a persona of its own, a distinctive character within our narrative, waiting to be discovered. The result is a harmonious blend of form, function, and fashion. It served as a visual testament to the versatility of ic! berlin's eyewear, demonstrating its ability to seamlessly integrate with diverse lifestyles.
‘‘Handcrafted eyewear eloquently encounters the forces of nature.”
CONCEPT
